This video was an ad from McDonalds. It was about an old man who did not have a good relationship with his wife. As a result, he decided to go fishing to a lake. When he prepared the food (a McDonald’s combo) that he was going to eat by the lake, suddenly a Lago Ness monster appeared and ate it. The ad ended when he was with his wife in the lake shore and gave her a McDonald’s combo.
The ad employed humor as its main technique since by the man´s action you could realize that he did not want to be with his wife anymore. He thought that was a clever solution.
The message of this ad was “Every time a good time”: due to McDonalds, the old man could solve his problem, i.e. his wife. When he discovered that the Lago Ness monster loved McDonalds ‘food, he could achieved his goal.
The ad was for adults. Through the ad they wanted to show that Mc Donald’s could make you spend a good time every time you have a “quarter pounder”. The man found the solution of his Karma by taking advantage of an unexpected and pleasant situation.
When I watched the video I felt that the man was a harmless old man who had problems like everyone else. However, he planned a trunk against his wife, which demonstrated that he wanted to take revenge for his miserable life.